This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Maybe there’s a mobile-only issue? Most professionals in the web design and development industry refer to website statistics as metrics or dimensions, but for reasons mentioned above, I prefer to focus on KPIs – metrics that matter. To help you decide which metrics your team should pay attention to, we talked to more than 50 marketers about the web performance metrics they consider most important—plus why you may want to track each one. Whether you’re looking for traffic or high conversion rates, it’s vital that your team has the right web metrics to accurately and actionably measure what matters for your company. “At the end of the day, I care about sessions/users, bounce rate, and conversions/KPIs. While Session Duration, Avg. That’s why it’s so important for marketers to narrow in on the performance metrics that are most relevant and useful for their unique company or site. “Things like email signups, sessions, and bounce rate are all things you can track, but they won’t directly determine the success of the website.”. “My focus is SEO, so the most important metric I focus on is Bounce Rate.”, “Bounce rate is something I can control,” Kang added, “based on the content we produce and SEO optimization like title and meta description.”, Full Stack Talent’s Roxanne Williams shares that emphasis, saying, “I look at bounce rate in conjunction with average time on page a lot.” Williams uses bounce rate to answer key questions about how their visitors relate to their content. We won’t spam, ever. Time on Page could tell you where you’re going wrong in terms of UX. “They’ve already gleaned valuable information from one page, and trust that other pages will provide additional, trustworthy information.”, “Interactions per visit will tell you how visitors are behaving on your site,” explained Community Tax’s Jacob Dayan. But we quickly move to specific conversion-centered metrics.” The metrics Impulse Creative tracks include: Editor’s note: Looking for a better way to see how website performance leads to real sales and revenue? ”It’s an indicator of how effective your website really is because it shows you how many people are taking the time to actually digest the content on your site.”, “If none of your viewers are taking the time to read your content,” Schutt added, :then your website probably isn’t very effective at moving visitors down your sales funnel.”. Are you asking for sensitive information? The most common misconception about Bounce Rates is that a high Bounce Rate is a bad thing, which isn’t necessarily true, but factoring in the user intent and even the Avg. Regardless of whether you call them KPIs, metrics, or measures, deciding what you want to track is one of the … Also, if you’ve dipped into analytics before and have been amazed by the amount of visitors you’re getting but dismayed at how many are converting, then you might be interested to know that, regarding to UX, there are a number vanity metrics that should be taken with a pinch of salt. KPIs evaluate the success of a particular activity (such as projects, programs, products and other initiatives) in which it engages. You need to keep track of your Exit Rates, but most importantly, of your exit points. This will have a hugely negative effect on your most important metric of all, your bottom line. However, if you have a web page that should be converting but has a high Exit Rate, that’s some indication that this web page or the overall customer journey could do with some improvement. By learning about our users’ demographics and gaining valuable insights into our users’ behavior, we can use data to inform our design decisions. Pricing pages, checkouts and other important steps in the customer journey with a high Exit Rate need to be monitored carefully and analyzed deeply. Reach and impact a pretty black and white metric, ” added Ollie Smith of.! 5 seconds on it, then bounces off minutes on the website ” Rowland.... If those three things are performing well, then bounces off three main metrics. On definitions and expectations is critical terms ) can be a relative measure interest. Steve Kozma of be Found online looks at conversion metrics that best the. You’Re going wrong in terms of website performance, a whopping 76 % chose engagement over.! 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