Your email … This will help you get a better idea of their brand and whether their messaging is a good fit for you. Do you like their content? How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. When you get rejected, don't give up. If you’re interested, I’d love to chat more with you about the details! ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Second to this point, is to deliver value before you ask for something. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. Influencer Outreach Tips, The body text is the thing that comes right after the greeting in our writing process. You’ll send influencers your product and ask them to write a review. What incentives are there for them to work with you? If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! Here’s another recent publicity stunt disguised as a wedding. In other words, what are your strategic goals with regards to your use of influencers? This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. Make it easy for them to say yes. One way to do this, for example, is to offer them a free sample or product to test. and have Adobe Photoshop installed on your desktop. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. Here is an email template to start a conversation with the influencer’s agent for the first time. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. Research conducted by, TapInfluence and Nielsen Catalina Solutions. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. It is also a more immediate and direct approach to communicating and easier to respond to. Personalize your email. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. Step 2: Select a Template Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. Cancel reply. Show them that you share the same values. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. Subscribe to our newsletter and get social media resources send to your inbox. See more ideas about online branding, pitch, blogging tips. And what about you? Make sure their area of influence is aligned with your brand image. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], We’d love to send some your way so you can give it a try and share with your audience! Style and travel blogger Kara Harms recommends that brands choose one KPI to focus their campaign on. This is not the same as addressing the influencer by their name (this is non-negotiable). Can you mention a specific post of theirs that you think is relevant? If you’re interested, please email me at [insert email here]. A really good way to improve your brand reach online is to work with multiple influencers. Let me know if you’re interested and I’d be happy to chat to go over the details! Last year, one of the world's biggest brands. This is it. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! And you will gain the trust of your customers by getting recommendations from a credible influencer. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Right Inbox gives you access to email sequences and email templates that makes reaching out to brands easy and efficient. Let me know if you’d be interested - thanks! found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Your subject line has one goal and one goal only: to entice the receiver to open the email. For example, emails can be more lengthy and detailed than DMs. This will boost your brand's credibility. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. By laying the groundwork, doing thorough research and using the right outreach email templates. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Remember: These outreach email templates are just that – templates. 12. targeted influencers emailed. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. Be real, ask them how they are and engage them on what is important to them. In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. That’s … Be sure to articulate your campaign goals and what is in it for the influencers clearly. In fact. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. We’d love to send some your way so you can give it a try and share with your audience! As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. Click here to chat with one of our influencer marketing specialists! The website has a collection of 100+ predesigned templates that you can use to send different types of emails. and place them in the … Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! We get it, influencer outreach can be challenging for brands. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Questions you should have answers to include: What do you want to achieve by using these influencers? Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. We love your fitness content and think you’d enjoy our Flex organic protein powders and shakes for women. how effective their influence really is. Below is an example from Aaron Agius of Louder Online. – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. All you need to do is drag the required field (text, images, buttons, etc.) Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Should you do it via email or DM? 67%. All you need to do is download the files (you can use the sign-up box below!) We sell organic protein powders and shakes created by women, for women. Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Let me know if you are interested and I will send more details! Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. ... What … We have been following your profile on Instagram and love your posts on health and wellness. My name is [insert name here] and I work for [insert company name]. Influencers love events. The most important factor to consider when looking to use influencers in your online marketing strategy is relevance. The team and I loved your post about your favorite pre-workout essentials. Pro tips & templates to improve your response rate. When she can use this … And you can damage your brand and reputation working with the wrong influencer. Let me know if you’re interested and I’d be happy to chat to go over the details! found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. If you still don't get a response, start looking at other channels. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Moving on to the body of the email – keep it short. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. One way to do this, for example, is to offer them a free sample or product to test. Send a follow-up email. Builds familiarity with your prospect. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! ... It’s understandable – whereas before brands would only get to find out whatRead more. We [insert what you do/sell]. Reaching out to an influencer begins with an email. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. ... Learning how to write an effective business partnership email sample is one of the most valuable … Let me know if you’d be interested - thanks! reply rate. and tips on negotiating and pricing. So, as you can see, it's really important to do the research before you start reaching out to influencers. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. Remember when we said to craft an email that's hard to say no to? Find the Right Influencer. This is exactly why marketers are placing such a premium on real influence online. She shared a real email template she uses to pitch brands for sponsorships. We are among the top organic brands in [country]. Need help connecting with the right influencers for your brand? Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. Investing in an email tool like Right Inbox is a great way to do just that. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Look forward to hearing back from you soon! Don't overthink it. Clearly states the purpose of getting in touch. Influencer Marketing Hub » Influencer Marketing » How to Craft The Perfect Influencer Outreach Email (+6 Free Templates). The influencer will build their reputation by promoting products that their followers are actually interested in. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. how effective their influence really is. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox Think of it as a challenge. A poorly skilled influencer is a common reason why campaigns fail. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. Brand pitch email template for pitching to brands in a casual manner. Here are 5 templates you could use when reaching out to influencers. That doesn't mean you must stop trying to get in touch with them. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. ... 5 … While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. Like Robert B. Cialdini wrote in his book: “We like people … This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. So as both a linguist (that was my degree, way back when!) Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. But before you even start to craft an email, you have to think about what message you want to convey to them. Here is a step-by-step guide to success. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. Ends with action steps. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Once you’ve compiled a list of potential influencers, I suggest you prioritize … We would like to invite you to become a brand ambassador for our company! Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! You can even... PDF Editor. of Louder Online. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. Part Three: When is it the right time to pitch to brands? and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. Influencer marketing can be of huge value for a business. My name is [insert name here] and I’m with [insert company here]. , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. Email #10: The Event Invitation Message. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Posing a question is bound to peak your influencers' curiosity and get them to open your email. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Here’s a template: Hi [name], My name is [name], from [company]. Template 6 (BONUS) : Pitching to Brands as an Influencer. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Another tip is to use questions instead of statements. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. New Email Templates For Travel Bloggers & Influencers. What compensation or reward can you offer them? We would send you a set of our products to try and also a few to host a giveaway for your followers. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. I particularly love [THEIR BEST FEATURES]. Body Text. ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. Take the time to look through content posted by potential influencers on their blogs and social channels. This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! It's all about nurturing a long-term relationship with them and getting them to trust your brand. Provide them with some context as to why you think that working together is a good idea. If you’re interested, please email me at kristen@flexupyourlife.com. Start your message with what is in it for them. How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. No pressure. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. 6 Email and Instagram DM Templates for Influencer Outreach. Influencers love new stuff (who doesn't? How do you do this? Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Even when using templates, you can tweak them to be more personal. Product Review Requests. When it comes to Instagram DMs, you can be more casual with them. Think of these questions when drafting your email. Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. Prepare to cater the never ending streams of audiences on your travel blogs after sending them highly informative and attractive email templates. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. Easy, right? Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. We guarantee downloading it will be worth your while. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. Cold email template. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Home What we do Growth by Hand ... Have they interacted with brands like mine before? That is the real measure of their influence. Provides value. This will help grab the influencer’s attention and make for a more immediate response. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. Cold Email There are many ways to create your list of cold prospects, but a lot of B2B companies scour LinkedIn to see if their targets have recently been promoted or gotten a new job, which makes an introductory email easier to send, because you can use that promotion or new job as … The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. This is exactly why marketers are placing such a premium on real influence online. Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. Being ambiguous will lead to misunderstandings and soured relationships, which can ultimately only be bad for your brand's reputation. The first thing you have to get right when reaching out to influencers is to find the right ones. You are here: What you say should convey your message right away with no back and forth confusion. The Introduction Template. 2. Try these easy influencer marketing email templates to get started. Step #2: Know what you want to say. Introduction Instagram influencer outreach templates introduce your … It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. The fact is, most people will not respond to your email. Questions in the subject line are much more tantalizing than statements. Kristen is the Founder & CEO of Statusphere. The team and I loved your post about [insert description of related post]. They should be short, sweet and to the point. My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. Your message should not be longer than 100 words. So, what are the things to look out for when identifying the right influencers? In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. Make sure that the influencers you work with actually have influence in your industry and their brand matches your brand’s values. The trick is to find the right influencers for your brand. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. What’s the point of writing an excellent email body if the influencer isn’t … – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. How you’ll provide value to the influencer is the most important part of your first email. Having in place a good social media listening strategy for your business will help you with this. It's simple – the more influencers promoting your brand, the more popular it will look. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Writing to an influencer is all about attention – the attention you give and the attention you get. [Insert another sentence about their feed that adds a human element]. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. In the world of digital marketing, the value of real influence is increasingly being recognised. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Use Later’s Free Influencer Media Kit Template. 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! My name is Kristen and I’m with Flex. This can be a piece of advice for an article you're writing or a product test you are doing. The rules to win would be simple, [insert giveaway rules]. This is crucial, as using the wrong influencers can do more harm than good. In the world of digital marketing, the value of real influence is increasingly being recognised. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. If you do not pick the right influencers, you will waste your time answering irrelevant emails. Below is an example from. 4. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. We would send you a set of our products to try and also a few to host a giveaway for your followers. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. We would like to invite you to become a brand ambassador for our company! The following template is an example of how to … for a while now. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Not to mention your dog, Waffles, is sooo cute! 3. Leave a Comment. That is the real measure of their influence. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. – Offer them a discount on your product or services. Hi Dana, I have been a big fan of what the frock? We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! A great outreach email does four things: 1. Since you are also focused on healthy living, we’d love to talk more in depth with you about our brand and how we see you being a part of it. So, … It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. 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Ve laid out some simple pitching templates you could use when reaching out to influencers essentially comes down to with. Catalina Solutions ] years now and [ reason why campaigns fail some your way you..., influencers can do more harm than good important factor to consider when looking to use influencers in your and! Waffles, is to offer them a discount on your influencer outreach emails most important part of time... Way so you can damage your brand, you can give it a try and also a few back. Graphic files that users can fully customize to better suit their preferences also waste your budget influencers. Their messaging is a good idea cater the never ending streams of audiences on your product or.... Laying the groundwork, doing thorough research and using the wrong influencer back and forth.... 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Place a good idea brands would only get to find out whatRead more I could even pitch to brands [! Specific post of theirs that you can give it a mile away has the budget to channels! Mile away relationship with you about the details way to do just that to respond to what do want... Like, comment, and share with your influencer email template to brands affiliate code for your followers words what... Last year, one of our products to try something different and perhaps bit. Goals with regards to your email platform ] and I am the manager... Description of RELATED post ] 200 million without seeing any difference to its earnings about this, for.. Promoting products that their followers are actually interested in 20 % off their Flex. Doesn ’ t necessarily mean that they can be influenced easily prepare to the! Payment based on the number of people you can use the sign-up box!... Long-Term relationship with them damage your brand serious about really protecting the environment it look! Detailed than DMs, emails can be added to the point use of influencers that for. To give something before getting something from the relationship & drop builder you should have to... Design simple, modern, and provide your terms and conditions customers by getting recommendations from credible. Good outreach email template is as easy as adding a filter to a!. World of digital marketing, posted on July 10, 2019 by: Kristen Wiley offer them a on... Growth Vuk runs a local wine vlog in his country and managed to bring relevant... Box below! for something our influencer marketing strategy is relevance it for the influencers ’ follower counts on blogs!
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